THE FAMILY STABILITY NETWORK PROMOTES HEALTHY, LONG-LASTING RELATIONSHIPS BETWEEN COUPLES THAT ENABLE MORE CHILDREN TO GROW UP SAFE, SECURE AND NURTURED BY BOTH THEIR PARENTS.

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Status, our first project, aims to engage those embarking on couple relationships (approx. 18-25 year olds) in conversation, through social media, about how to experience fulfilling relationships.

Social media offers great opportunities with this audience because, for many, it is a core element of their lifestyle and the way in which they engage with their friends, the media, culture and brands.

Our social media strategy draws the audience to https://www.statusonline.org where we feature our own content (videos, punchy articles and quizzes), which introduces our messages, is easily shared to build an audience, invites comment and takes people to more in-depth content, either on our website or linking users to other organisations’ websites, which offer relevant relationship expertise and services.

Status is preventative. We aim to impact our audience before their relationships hit serious problems. We want 18-25s to have healthy attitudes to relationships, which bring about healthy behaviours and happy outcomes.

We measure our success by the extent to which we reach our audience, through social and traditional media, and engage with them. Since we launched in June, we have exceeded our objectives, by reaching over 500,000 people and generating a social media response rate of, on average, 5% per post. This is far higher than the industry average of 1.5%. Our twice weekly posts reach over 44,000 people aged 18-25 years, on average, and typically 5% choose to share, tag, click through and/or comment.

We believe we are tapping into a new audience whom we can impact and equip to have better futures. To make the best of this opportunity, we seek to work in partnership with other organisations who will benefit from our platform and raise awareness of the services and information they offer.

The appetite for Status is out there. Our research has indicated that 18-25 year olds welcome this initiative and are curious to know more about “real” relationships: what’s normal,  how to connect, how to communicate and how to cope with the inevitable “ups and downs” of real relationships.

Since we launched Status in June, we have reached over half a million 18-25 year olds and established a regular audience of over 1,500 users. We aim to build this audience over the next 12 months and become a platform where we can build an authentic and relevant conversation about relationships and link our users to organisations that can provide information and support.

About

The Family Stability Network (FASTN) is a community of individuals and organisations committed to reversing family breakdown in the U.K. We are passionate about changing attitudes and behaviour, equipping people to build healthy, fulfilling relationships that last – for the benefit of this generation and the next.

FASTN is working with organisations across the U.K to develop new ways of promoting the benefits of long-term, stable, relationships, enabling more children to grow up safe, secure, and nurtured by both parents.

Why is family stability a concern?

Stable family relationships are the foundation of strong societies, shaping our physical, emotional and psychological wellbeing . Yet today, one in two children will grow up without both parents, with an additional 20,000 parents raising children alone every year. Although these trends are nationwide, they are most notable in our poorest communities, where the number of young people affected by family breakdown rises to two thirds .

The social costs are significant. Children affected by family breakdown are 50% more likely to perform poorly at school, are more at risk of poor mental health, and are less able to form meaningful friendships. Adults’ mental and physical health is also negatively impacted, in turn affecting their ability to achieve at work and parent effectively .

 

The economic costs are also great, with family breakdown costing the Government an estimated £49 billion per year.

What difference will the Family Stability Network make?

Many organisations are currently involved in research, lobbying and providing practical support to promote family stability. Few, if any, are influencing culture, attitudes and behaviour.

FASTN seeks to fill this gap, using the growing influence of social media to shape the debate around relationships, equipping people to make positive choices and build fulfilling relationships that last.

Our first campaign, Status, targets those aged 16-25; future campaigns will focus on other age groups or specific life stages. The core messages at the heart of our work are:

  • Healthy and stable relationships which last are good for you and for children
  • You have the power to choose who you share your life with
  • Decide, don’t slide – take time to think about what you want and need from a relationship to make it work at each stage of life
  • A good long-lasting relationship is the start of a great adventure – work at a relationship and improve it to help it grow with you over time
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We want to equip young people to have the confidence and ability to experience a fulfilling relationship that lasts.

Launched in 2016, Status seeks to engage young people, aged 16-25, in conversation about the benefits of long-term, stable relationships. Our website and social media campaigns provide a platform for young people to access the support and tools they need, equipping them to decide who they share their life with.

Find out more at www.statusonline.org

Being in a relationship can be brilliant. It can also be tough. It’s complicated… But your relationship status is more than just a Facebook update. We’ve made status to help you make decisions about being in a happy relationship and to figure out what’s worth trying for.

Time to get the know-how you need to be part of something that works.

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Get Involved

Add your voice to the movement.

The Family Stability Network is a diverse group of individuals and organisations, passionate about reversing family breakdown in the U.K. We want to partner with those who share in our vision to make stable, loving relationships an achievable goal.

You can get involved in a number of ways:

  • Spread the word – follow us on social media, share our posts and help spread the message
  • Contribute to the campaign – partner with us to promote your work, share your skills or services
  • Chat to us – if there are other ways you would like to get involved, get in touch and let us know

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